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“In cinema, for cinema, about cinema” is the motto of KINO&CO.
Every month visitors to around 700 cinemas nationwide stay up-to-date on relevant new releases and the latest trends from the world of the stars. In addition there are exclusive interviews, extensive coverage of the most important film festivals and entertainment tips for time spent after visiting the cinema.
Launched in 2003, our entertainment magazine has firmly established itself at the centre of the cinema experience, focusing in particular on the target group of 16-29 year-olds. With an unrelenting guarantee of quality for content, scope and layout as well as high reader loyalty (2.7 readers per copy) and interactive promotional activities, “KINO&CO” is also the optimal platform for movie and brand presentation. That’s a fact appreciated by leading cinema operators like Cineplex, UCI Kinowelt, CineMotion, Cinetech, UFA and comet-cine-center, for whom we produce individual editions.
KINO&CO has been audited by the circulation auditor IVW since Q3 / 2011 and appears in an average print run of 300,000 copies.
As well as printed special publications distributed directly via the cinemas, our brand family also includes a digital offering. With our online network consisting of the KINO&CO, Cinefacts and MovieMaze pages, as well as weekly newsletters and a corresponding Facebook presence, KINO&CO is also perfectly positioned online! Whether it’s as an E-Paper or a magazine App for iOS and Android, KINO&CO is always digitally available for the movie-fan community.
As well as the magazine there are three monothematic line extensions in the brand family’s print media. The cornerstone of all our publications is a convincing ability to recommend.
These special publications provide a peek behind the scenes and report on stars and directors. In most cases they also offer interactive competition elements; the back cover of all editions is available for brand advertising.
All line extensions are produced with a print run of 100,000 copies and are displayed in addition to the magazine at contracting cinemas.
KINO&CO SPEZIAL showcases one movie. This monthly 8-page special edition is produced in gatefold format (200mm x 265mm trim size).
KINO&CO PORTRAIT deals monothematically with one movie, but also provides a detailed introduction to the lead actor/actress with a portrait and large poster (DIN A3 format). This special edition is produced in 8-sided French fold format (200mm x 265mm trim size).
The KINO&CO POSTER presents a current hit movie in XXL format together with the original movie placard in poster size (DIN A2 format). Next to the movie review, characters from the movie are presented in a 16-page large-format supplement (DIN A4 trim size).
Distribution partners of KINO&CO profit from many additional advantages
Over 700 cinemas nationwide already use KINO&CO to inform and retain their customers. That includes the big players like Cineplex, UCI Kinowelt, CineMotion, UFA, Cinetech and Cinedom as well as over 500 owner-operated movie cinemas. And that’s just since 2003.
Beyond the cinemas, KINO&CO is displayed in restaurants and is also sent directly to the target groups with the cooperation of mail-order and fan shops.
KINO&CO Media GmbH sees itself as a partner of cinema operators and offers many additional possibilities for cooperation beyond provision of the magazine and special publications.
For example, for our premium partners Cineplex, UFA, CineMotion and UCI Kinowelt we produce customised editions of “KINO&CO” presenting each cinema operator’s exclusive promotions and events. We also supply extensive content for their websites.
See the editorial quality of our magazine and content for yourself. We’d be pleased to make you an individual offer.
Use KINO&CO for your communication!
Whether you’re advertising your entertainment product or looking to present your brand in the right editorial environment – “KINO&CO” is the right platform for you. You’ll reach a young, above-average, free-spending target group of cinemagoers in a relaxed leisure situation and a heightened state of receptivity, directly at the Point of Interest.
“KINO&CO” is the optimal platform for your campaign!
We will gladly develop an individual communications concept with you, and we can advise you on all aspects of the advertising opportunities in KINO&CO and the world of cinema.
• 300,000 copies (rounded off – IVW II/2014)
• 650 display outlets nationwide (IVW II/2014)
Beyond the cinemas, KINO&CO is also displayed in restaurants, and is sent directly to the target groups in cooperation with mail-order and fan shops.
In tandem with the magazine, we also offer attractive online integration with the entire online network:
With its motto “What’s on where?”, “www.kinoundco.de” offers users the optimal information platform on the subject of cinema.
What’s more, KINO&CO Online offers a steadily growing number of partner cinemas (the CINEWEB network) as well as various video channels and social network sites.
Now KINO&CO is available not just as a magazine and a website, but also as an iPad App. Free in your App store now!
Digital’s better – it can do a lot more, anyhow! That’s why KINO&CO is now available as an iPad App in your App store. You can leaf through the App just like a print magazine, but now you’ve got more than just the text and the printed pictures. For all movies there’s an integrated photo gallery and exclusive video material – our interviews with the stars, comprehensive making-ofs and featurettes on cinema releases are all just a touch away. It’s amazing how much Hollywood you can fit in an iPad! KINO&CO – free in your App store now!