The targeted marketing of an entertainment product requires knowledge of the opinions and attitudes of its target group. Since 2003 S&L Medienproduktion has been offering its clients an extensive range of services in the field of movie and cinema market research. We provide analytical capabilities for every phase of a project both online and offline.
The company’s own access panel moviepanel.de is used to conduct online surveys on the subject of movies, cinema and home entertainment. In addition to weekly tracking of new cinema releases, we also offer surveys concerning motion picture elements such as movie titles, trailers, TV commercials, artwork or actors. Nationwide test screenings by S&L Medienproduktion enable the testing of movies in front of authentic audiences in movie theatres before their cinematic release. Focus groups help to attain qualitative insights. Exit polls on opening weekends provide an estimate for the expected word-of-mouth.
In addition to familiar market research approaches, we also deploy numerous innovative methods such as social listening (monitoring of social networks for specific subjects), crowdsourcing (generation of ideas and buzz among a brand’s fans) and touchpoint analyses (detection and analysis of cinemagoers’ points of contact with cinema and movie themes).
Last but not least, the high quality of our market research techniques is also ensured by our membership in the Berufsverband Deutscher Markt- und Sozialforscher e.V. (Professional Association of German Market and Social Researchers, or BVM) and the accompanying voluntary commitment to comply with their norms, guidelines and quality standards.