S&L Medien Gruppe

The targeted marketing of an entertainment product requires knowledge of the opinions and attitudes of its target group. Since 2003 S&L Medienproduktion has been offering its clients an extensive range of services in the field of movie and cinema market research. We provide analytical capabilities for every phase of a project both online and offline.

The company’s own access panel is used to conduct online surveys on the subject of movies, cinema and home entertainment. In addition to weekly tracking of new cinema releases, we also offer surveys concerning motion picture elements such as movie titles, trailers, TV commercials, artwork or actors. Nationwide test screenings by S&L Medienproduktion enable the testing of movies in front of authentic audiences in movie theatres before their cinematic release. Focus groups help to attain qualitative insights. Exit polls on opening weekends provide an estimate for the expected word-of-mouth.

In addition to familiar market research approaches, we also deploy numerous innovative methods such as social listening (monitoring of social networks for specific subjects), crowdsourcing (generation of ideas and buzz among a brand’s fans) and touchpoint analyses (detection and analysis of cinemagoers’ points of contact with cinema and movie themes).

Last but not least, the high quality of our market research techniques is also ensured by our membership in the Berufsverband Deutscher Markt- und Sozialforscher e.V. (Professional Association of German Market and Social Researchers, or BVM) and the accompanying voluntary commitment to comply with their norms, guidelines and quality standards.

S&L Medien Gruppe

Online-Market Research


The company’s own access panel is used to conduct online surveys about movies, cinema and home entertainment. For nine years has been an integral part of cinema market research in Germany.

The weekly tracking of movie releases includes all relevant key data on levels of awareness, interest, recommendations and “sources of awareness”; these are analyzed and presented in accordance with our clients’ specific requirements.

What’s more, S&L Medienproduktion conducts surveys concerning motion picture elements such as movie titles, trailers, TV commercials and artwork.

S&L Marktforschung also offers webscreenings in collaboration with the Online PR Unit of S&L Medianetworx: the acquisition, structuring and analytic representation of online opinions in the fields of social media as well as online publicity.

Offline-Market Research


The nationwide test screenings of S&L Medienproduktion allow movies to be tested in a specific target audience environment.

Audience surveys in the cinema and the implementation of subsequent focus groups form part of our standard procedure, as do an SPSS data analysis and a detailed presentation of the results.

Exit polls stationed in the cinemas can also be used as an indicator of word-of-mouth at a movie’s opening weekend. With regard to qualitative surveys, S&L Medienproduktion also offers the implementation of client- and theme-specific focus groups.